Aside from the great sessions and networking, another highlight was the food. Keith's BBQ was served from a food truck and tasted like I was sitting in the backyard of an old Austin native as he smoked meat off his decades-old grill. I paired it with a Big Red (a soda I can only find in Texas), and a Mexican Martini, courtesy of Bungalow, a bar we stopped into to eat our food. I also got to reunite with my beloved Jeni's Ice Cream, which I hadn't had since my road trip last summer.
Other highlights:
- We reunited with a coworker who left Girl Scouts a few months ago and settled in Austin. We caught up over delicious dinner downtown.
- Rainey street, which is basically a street that took old, run down houses, gutted them out, and turned them into beautiful, open bars.
- My little sister!! I got to reconnect with my baby sister Jessica, who I admittedly don't see or talk to nearly enough. We got to bond, and I got to see how much of a beautiful young lady she's becoming. We went to dinner, walked around the park, toured the Austin suburbs, and got to lounge around her room while she played video games. It felt like we hadn't missed a beat, although we've really missed so many beats. I'm happy to reconnect with her.
(Everything's bigger in Texas!)
- Bonding with my coworkers. It's always good to get out of the office for a few drinks with co-workers. It helps get to know them better, helps strengthen the bond so that maybe you're more effective in the office. Well, multiply that by 10. In our case, we slept in the same room, attended sessions, ate lunch and dinner together, everything. It was like bonding on speed, and I actually enjoyed having my personal space intruded on for those few days. We laughed...A LOT, and went drinking a few nights. (We even rode a mechanical bull!)
- We went out with a BANG. My oldest brother Patrick and my wonderful sister in law Chastity met up with us for our last night out. Before Patrick got off work, Chas and I caught up over drinks, and bonded more than we'd ever bonded before. When Patrick joined the party, things got WILD. He has such great energy, a foul mouth, and more jokes than anyone I know. Of course my coworkers loved him, and I was so happy our trip ended on such a high note.
*For those interested in attending the conference for the sessions here are a few of the ones that caught my attention. Unfortunately, many of the good ones ran at the same time, so I couldn't attend them all. Nevertheless, here are some of my favorites:
- What #BlackLivesMatter Teaches Us About Solidarity
- Social Media: Balancing Data and Intuition
- Content is King, But Expertise Rules
- Build a Life, Not a Resume
- Lean on is the New Lean In
- Turning a Pilot into Success
- Bloggers and Beyond: Brand Partnership & Influencers
- Content is the Starting Line, Not the Finish Line
Overall, I'm forever grateful for my boss for seeing the value in sending our team to SXSW 2015. It not only helped us learn how we can grow our strategy and be more effective, but it allowed us to get closer and become a more cohesive unit. I'm excited to see where we go from here!
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